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 <title>Hoodia California - BBC Report on Hoodia</title>
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 <title>Sampling the Kalahari Cactus Diet - BBC Report on Hoodia - by Tom Mangold</title>
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 <description>&lt;p&gt;&lt;a href=&quot;http://news.bbc.co.uk/1/hi/programmes/correspondent/2947810.stm&quot;&gt;&lt;strong&gt;Sampling the Kalahari Cactus Diet&lt;/strong&gt;&lt;/a&gt;
&lt;p&gt;&lt;strong&gt;BBC report on Hoodia&lt;/strong&gt;&lt;br /&gt;Friday, 30 May, 2003, 09:56 GMT 10:56 UK &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;By Tom Mangold&lt;/strong&gt;&lt;br /&gt;&lt;strong&gt;BBC Two’s Correspondent&lt;/strong&gt; &lt;/p&gt;
&lt;p&gt;Imagine this: an organic pill that kills the appetite and attacks obesity. &lt;/p&gt;
&lt;p&gt;It has no known side-effects, and contains a molecule that fools your brain into believing you are full. &lt;/p&gt;
&lt;p&gt;Deep inside the African Kalahari desert, grows an ugly cactus called the &lt;a href=&quot;http://www.hoodialatina.com/en/Welcome&quot;&gt;Hoodia&lt;/a&gt;. It thrives in extremely high temperatures, and takes years to mature. &lt;/p&gt;
&lt;p&gt;The San Bushmen of the Kalahari, one of the world’s oldest and most primitive tribes, had been eating the &lt;a href=&quot;http://www.hoodialatina.com/en/Welcome&quot;&gt;Hoodia&lt;/a&gt; for thousands of years, to stave off hunger during long hunting trips. &lt;/p&gt;
&lt;p&gt;When South African scientists were routinely testing it, they discovered the plant contained a previously unknown molecule, which has since been christened P 57. &lt;/p&gt;
&lt;p&gt;The license was sold to a Cambridgeshire bio-pharmaceutical company, Phytopharm, who in turn sold the development and marketing rights to the giant Pfizer Corporation. &lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Fortune cactus&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;A molecule in the cactus makes you feel full&lt;br /&gt;When I traveled to the Kalahari, I met families of the San bushmen. &lt;/p&gt;
&lt;p&gt;It is a sad, impoverished and displaced tribe, still unaware they are sitting on top of a goldmine. &lt;/p&gt;
&lt;p&gt;But if the &lt;a href=&quot;http://www.hoodialatina.com/en/Welcome&quot;&gt;Hoodia&lt;/a&gt; works, the 100,000 San strung along the edge of the Kalahari will become overnight millionaires on royalties negotiated by their South African lawyer Roger Channels.&lt;/p&gt;
&lt;p&gt;And they will need all the help they can to secure the money.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Blood sugar&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;According to the British Heart Foundation 17% of men and 21% of women are obese, while 46% of men and 32% of women are overweight.&lt;/p&gt;
&lt;p&gt;So the drug’s potential speaks for itself. &lt;/p&gt;
&lt;p&gt;Phytopharm’s Dr Richard Dixey explained how P.57 actually works: “There is a part of your brain, the hypothalamus. Within that mid-brain there are nerve cells that sense glucose sugar. &lt;/p&gt;
&lt;p&gt;“When you eat, blood sugar goes up because of the food, these cells start firing and now you are full. “What the &lt;a href=&quot;http://www.hoodialatina.com/en/Welcome&quot;&gt;Hoodia&lt;/a&gt; seems to contain is a molecule that is about 10,000 times as active as glucose. &lt;/p&gt;
&lt;p&gt;“It goes to the mid-brain and actually makes those nerve cells fire as if you were full. But you have not eaten. Nor do you want to.” &lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://hoodiacalifornia.com/sampling_the_kalahari_cactus_diet_bbc_report_on_hoodia_by_tom_mangold&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <category domain="http://hoodiacalifornia.com/hoodia_on_the_news/bbc_report_on_hoodia">BBC Report on Hoodia</category>
 <pubDate>Mon, 15 May 2006 01:38:07 +0000</pubDate>
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